When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.
Information We Collect
We collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which videos or blog posts you might like. The information The Alley collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.
When you’re not signed in to an The Alley Account, we store the information we collect with unique identifiers tied to the browser, application, or device you’re using. This helps us do things like maintain your language preferences across browsing sessions.
When you’re signed in, we also collect information that we store with your The Alley Account, which we treat as personal information.
Why We Collect Data
We use the information we collect from all our services for the following purposes:
Provide our services
We use your information to deliver our services, like processing the terms you search for in order to return results or helping you share content by suggesting recipients from your contacts.
Maintain & improve our services
We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues that you report to us. And we use your information to make improvements to our services — for example, understanding which search terms are most frequently misspelled helps us improve spell-check features used across our services.
Develop new services
We use the information we collect in existing services to help us develop new ones.
Provide personalized services, including content and ads
We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results.
We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When you visit sites that use Google Analytics, Google and a Google Analytics customer may link information about your activity from that site with activity from other sites that use their ad services.
Communicate with you
We use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your The Alley Account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact The Alley, we’ll keep a record of your request in order to help solve any issues you might be facing.
Protect The Alley , our staff, users, and the public
We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm The Alley, our users, or the public.
We use different technologies to process your information for these purposes. We use automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services. And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms and analysis to recognize patterns in data.
We may combine the information we collect among our services and across your devices for the purposes described above. For example, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve The Alley's' services and the ads delivered by Google.
If other users already have your email address or other information that identifies you, we may show them your publicly visible Google Account information, such as your name and photo. This helps people identify an email coming from you, for example.
Exporting, removing & deleting your information
You can export a copy of content in your The Alley Account if you want to back it up or use it with a service outside of The Alley.
Remove your data
You can also request to remove content from specific The Alley services based on applicable law.
To delete your information, you can:
- Delete your content from specific The Alley services
- Search for and then delete specific items from your account using My Activity
- Delete specific The Alley products, including your information associated with those products
- Delete your entire The Alley Account
If you wish to report an issue, have any questions or need assistance, please contact The Alley on our contact page.